00Overleveling

We build and run nine gaming properties: publications, databases, and player tools.

Each one is built for a single game or platform and the community around it. What they share is everything underneath: the data pipelines, the editorial standards, and the engineering that keeps a database honest when a patch invalidates half of it overnight.

Raiderism showing a row of planning tools, a live zone rotation with countdown timers, and database section counts for items, ARCs, quests and traders.

raiderism.com

Clashest showing a battles-analysed counter, a top deck panel, most-used and highest win-rate cards, and a row of trending decks with win rate and usage.

clashest.com

The FPSing home page: a search field above a lead guide and a column of recent analysis, each tagged with its game and reading time.

fpsing.com

01The network

Nine properties. One operating system underneath.

2 publishing destinations and 7 data, reference and tool platforms. Every one of them is serving a public product rather than a landing page.

LVL09

One signal per property, FPSing to Warhammerism

09
Brands operated
Independently focused properties, each built for one game or platform.
02
Publishing destinations
Editorial sites answering what players are asking right now.
07
Data & reference platforms
Databases, live analytics, interactive maps and player tools.
09
Publicly live
Every property is serving a public product, not a landing page.

Structural facts about the portfolio, checked against every live property. No audience, traffic or revenue figure appears anywhere on this site.

Checked

02The atlas

Every property, as it looks today.

9 live products, each built for one game or platform and the community around it. None of these is a mockup.

  1. 0109

    Publishing

    FPSing

    Practical guides, updates, loadouts, and analysis for first-person shooters.

    Built for Shooter players deciding what to run, where to go, and what a patch just changed.

    • Guides
    • News
    • Loadouts
    • Analysis
    Visit fpsing.comFPSing (opens in a new tab)
    The FPSing home page: a search field above a lead guide and a column of recent analysis, each tagged with its game and reading time.
    FPSing — guide index and article hierarchy
  2. 0209

    Publishing

    PhonePlayers

    Guides, codes, news, and recommendations for mobile players.

    Built for Mobile players choosing what to install next and getting more out of what they already play.

    • Mobile
    • Guides
    • Codes
    • News
    Visit phoneplayers.comPhonePlayers (opens in a new tab)
    The PhonePlayers home page: a lead guide beside a grid of recent guides and analysis, above sections for verified codes and browsing by game.
    PhonePlayers — editorial grid and codes desk
  3. 0309

    Data & Tools

    Clashest

    Clash Royale decks, live meta analysis, player statistics, and competitive tools.

    Built for Clash Royale players picking a deck and tracking what the meta is doing.

    • Live Meta
    • Decks
    • Player Stats
    • Tools
    Visit clashest.comClashest (opens in a new tab)
    Clashest showing a battles-analysed counter, a top deck panel, most-used and highest win-rate cards, and a row of trending decks with win rate and usage.
    Clashest — live meta panels computed from battle data
  4. 0409

    Data & Tools

    Brawlest

    Brawl Stars meta, builds, maps, rotations, and brawler performance.

    Built for Brawl Stars players choosing a brawler for the mode and rotation in front of them.

    • Meta
    • Brawlers
    • Builds
    • Maps
    Visit brawlest.comBrawlest (opens in a new tab)
    Brawlest’s meta table ranking brawlers by win rate, with pick rate, match and player counts, a trend delta and best mode for each, above filters for trophy range and game mode.
    Brawlest — the ranked meta table, filtered by mode and trophy range
  5. 0509

    Reference Platform

    CODZombie

    Call of Duty Zombies maps, quests, Easter eggs, weapons, story, and tools.

    Built for Zombies players mid-round who need the next step, and readers following the story across twenty years of maps.

    • Wiki
    • Maps
    • Quests
    • Reference
    Visit codzombie.comCODZombie (opens in a new tab)
    The CODZombie Atlas: an alphabetical index of Zombies maps, each labelled with its game and linking to a route diagram or tactical map and a full map article.
    CODZombie — the Atlas index of maps, route diagrams and tac maps
  6. 0609

    Data & Tools

    Bloxism

    Roblox game analytics, codes, item databases, values, and calculators.

    Built for Roblox players deciding what to play next, and traders who need an item to be worth what the page says.

    • Analytics
    • Codes
    • Values
    • Calculators
    Visit bloxism.comBloxism (opens in a new tab)
    Bloxism showing a live players-now figure across Roblox’s biggest games, per-game 24-hour peaks with sparkline charts, and rising and cooling momentum tables.
    Bloxism — live Roblox player counts and momentum charts
  7. 0709

    Reference Platform

    Pokémonism

    A cross-game Pokémon database for creatures, moves, locations, events, and team tools.

    Built for Players moving between the main series, GO and TCG Pocket who want one place that knows about all of them.

    • Pokédex
    • Moves
    • Events
    • Team Tools
    Visit pokemonism.comPokémonism (opens in a new tab)
    Pokémonism showing a grid of Pokédex entries, each with its national index number, name and type badges, under a link to the full Pokédex.
    Pokémonism — Pokédex entries with typing and index numbers
  8. 0809

    Data & Tools

    Raiderism

    ARC Raiders databases, interactive maps, quests, loadouts, events, and planning tools.

    Built for ARC Raiders players planning a run before they drop and pricing the haul after it.

    • Database
    • Maps
    • Loadouts
    • Live Events
    Visit raiderism.comRaiderism (opens in a new tab)
    Raiderism showing a row of planning tools, a live zone rotation with countdown timers, and database section counts for items, ARCs, quests and traders.
    Raiderism — field companion tools, live timers and database counts
  9. 0909

    Reference Platform

    Warhammerism

    Warhammer references, faction data, reading guides, and hobby tools.

    Built for Warhammer readers and players finding a way into a setting, and returning ones checking a faction or a reading order.

    • Reference
    • Factions
    • Reading Orders
    • Army Tools
    Visit warhammerism.comWarhammerism (opens in a new tab)
    Warhammerism showing a search field above three setting entries for Warhammer 40,000, Age of Sigmar and The Old World, each listing its allegiances and reference sections.
    Warhammerism — setting entries and reference navigation

03The system

Questions become answers. Answers become systems.

Publishing catches a player at the moment they ask something. Databases and tools are what they come back to when the game changes underneath the answer. Neither half is worth as much alone.

Publishing

02 properties

Timely guides, codes, updates, recommendations, and explanations that help players find the right answer quickly.

See the publishing brands

Data, reference & tools

07 properties

Living databases, live meta analysis, interactive maps, builders, calculators, and reference systems players keep coming back to.

See the data, reference & tools brands
  1. 01Publishing

    A player asks something

    Which code still works. What an item trades for. Where the power is on a map nobody has finished yet. Urgent, specific, and finished the moment it is answered.

  2. 02Publishing

    Editorial answers it, and shows its working

    A guide answers the question now and records how it knows — which is what separates an answer a reader can act on from one they have to gamble on.

    Codes deskPhonePlayers

    Every code list records when it was last worked through and what that check found, rather than implying freshness.

  3. 03The crossing

    The same question comes back

    Every patch, every season, every new map. Answered one article at a time, that is a series. Looked at properly, it is a schema — and this is the point where publishing stops being the right product.

  4. 04Data & tools

    The shape becomes structure

    Items, quests, maps, moves and factions modelled as records with relationships between them, each carrying its source and the game version it was read from.

    Sourced, versioned databaseRaiderism

    Items, machines, quests and traders cross-linked, each carrying its source and the game version it was read from.

  5. 05Data & tools

    The answer recomputes instead of being rewritten

    A tool a player opens again next week, because the number moved and the page moved with it. That is the half of the network that compounds.

    Deck rankings from live battlesClashest

    Rankings recomputed from analysed battles, with the analysis window and the last update stated on the panel.

04Worked example

How a question players keep asking becomes a structure.

This is the move that makes the network worth operating as one company rather than nine. It is easiest to see on the property where it has had the longest to compound.

The CODZombie Atlas: an alphabetical index of Zombies maps, each labelled with its game and linking to a route diagram or tactical map and a full map article.

CODZombie — the Atlas indexes every Zombies map with a spatial map or a route diagram, each linking to its own searchable location list.

Maps, characters and storylines linked across the Treyarch line from World at War onward.

The same shape runs under Raiderism’s quest tree, Pokémonism’s cross-game Pokédex and Clashest’s deck rankings. Different games, one way of working.

  1. The demand repeats before anybody writes anything

    Every new map brings the same questions in the same order: where the power is, how to reach Pack-a-Punch, what the quest steps are, which wonder weapon is worth the detour.

  2. Editorial finds the stable shape of the question

    Answered one article at a time, that is a series with a hundred entries. Read across all of them, the questions are the same fields every time — a map, a location, a step, an item, an order.

  3. The shape becomes a model

    Maps, locations, quests, weapons, perks, enemies and characters modelled as records with relationships between them, rather than described in prose and hoped over.

  4. The records populate

    The Atlas

    Every map indexed with a spatial map or a route diagram, plus a searchable location list on each map page.

  5. The product resolves

    Quest and Easter egg steps

    Main quests broken into ordered steps rather than described in prose.

  6. The structure outlives the patch

    A new map is a new row rather than a new project. A changed quest step is one record, and every page referencing it is correct the moment it is saved.

  • FPSing
  • PhonePlayers
  • Clashest
  • Brawlest
  • CODZombie
  • Bloxism
  • Pokémonism
  • Raiderism
  • Warhammerism

05Partnership

Build inside worlds players already care about.

Across 9 properties, or against the one that fits.

  • Advertising across publications and product surfaces
  • Sponsored editorial, labelled and held to the same standards
  • Custom tools built on the property that fits the brief
  • Data, feed and distribution work in either direction
  • Conversations about a gaming property you already operate